Falling out of love with Instagram
Breaking free from the algorithm
There, I’ve said it:
“I’m breaking free from the algorithm.”
So, starting next week things are going to change.
I’m going to move away from sharing regular posts on Instagram and focus on sharing my content here, on Substack.
For some time now, my love for Instagram has been slowly dwindling, the platforms many rules on what you should (and shouldn’t be doing) to please the algorithm have become too much, and I’m done with it.
Life is too short to be a slave to the algorithm and I’m taking back control and will focus on posting the content I truly want to share.
The title of
forthcoming Masterclass “Turn your IG Content into a Digital Magazine” which takes place on Sunday 16th June, sparked a lightbulb moment for me.
A Digital Magazine…genius!
Instead of sharing daily posts on Instagram, I plan to curate weekly topics that I’ll share right here on Substack as a digital magazine.
The topics will remain focused on interior trends and inspiration, colour themes, styling tips, exclusive behind the scenes plus my monthly shopping guides.
This approach allows me to share beautiful, inspirational images to inspire you, without being penalised by the algorithm for sharing someone else’s work (I always give credit to the original creators). And perhaps more importantly, I can say goodbye to spending hours on creating reels that feel pointless.
It’s a win, win I’d say.
Plus I’ve also made the decision to remove the paywall.
I want to express my heartfelt gratitude to my paid subscribers, (which there is one person in particular who has supported me from the start). Your support means the world, however, the pressure to create ‘premium’ content for a paid subscription has been a weight on my shoulders, which frankly I can just do without.
The primary goal has always been to share my weekly blogs with as many people as possible, directly delivered to your inboxes, and hopefully by removing the paywall is a step towards encouraging more sign ups.
From next week, THE STYLISH HOME will be open to everyone.
My weekly newsletter, delivered every Friday, will continue to cover topics including: interior trends and inspiration, colour themes, styling tips, exclusive behind the scenes plus my monthly shopping guides.
I’ve been with Substack for nearly a year, and I love the flexibility it offers to evolve my account; this is my second major update, and stepping away from Instagram to concentrate on this incredible platform feels like the right move.
For those who find value in my posts and wish to show appreciation, the option to upgrade to a paid membership remains, but it’s entirely up to you. Your engagement and feedback are what drive THE STYLISH HOME, and I’m excited to continue this journey with you.
Share your appreciation for as little as £3.50 a month or subscribe to an annual membership for just £35 for the year.
Here’s to exciting times ahead, and hopefully some of my followers from Instagram will come and join our Substack party.
Thank you
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Aww, well said Sonya 👏 and well done to make the decision & the move. It’s all about doing what feels right for you. Social media is a never ending battle, the bubble is going to burst one day for sure. I’m right behind you here, & look forward to following your new journey moving forward 🤗🤎
Ah, Instagram has become a chore rather than a joy. I’m still there, though I mainly share on my stories. I rarely post on the grid any more — it’s rather pointless considering how dismal the views & engagement are. I’d rather pour my energy here and on my main blog, which I’ve had since over a decade!